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Lux Industries Limited has prolonged actor Varun Dhawan’s brand ambassadorship for its men’s innerwear label Lux Cozi until 2030. Dhawan was first signed as brand ambassador for Lux Cozi in February 2017, making the renewed agreement an association of over 13 years by the point it concludes.
Lux Cozi signs Varun Dhawan because the brand ambassador till 2030 amid his massive audience appeal and fashion taste
Lux Cozi is considered one of the biggest brands within the economy-to-mid segment of men’s innerwear in India, with a presence across greater than five lakh shops nationwide. The brand is an element of Lux Industries Limited, a Kolkata-headquartered company that manufactures over 100 products across 12 innerwear brands for men, women and youngsters.
The prolonged partnership is consistent with Lux Cozi’s strategy of targeting younger consumers, which has guided its brand communication since Dhawan was first brought on board in 2017. Since then, Dhawan has fronted the brand’s promoting campaigns across print, television and digital platforms. The renewal signals the corporate’s intention to take care of continuity in its messaging because it pursues growth within the segment.
Dhawan, who made his acting debut in 2012, has appeared in several commercially successful movies and series. His recent credits include the 2024 Amazon Prime Video series Citadel: Honey Bunny and the 2026 theatrical release Border 2. His continued association with Lux Cozi runs alongside an lively profession in film and digital production.
Lux Cozi is a brand under Lux Industries Limited, headquartered in c. The corporate operates across the lads’s, women’s and youngsters’s innerwear categories in India. Varun Dhawan continues as brand ambassador for Lux Cozi through 2030.
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