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Principal Vaapas Aaunga had a slow start on the box office however the weekday trend made it clear that the film is here to say. On its second Friday, the Imtiaz Ali directorial earned Rs. 2 crores, which was greater than it’s first Friday (Rs. 1.28 crore). Meanwhile, the film has gone on an overdrive on its ninth day, that’s, the second Saturday. The exhibition sector is elated with the response and have added early morning shows.
Principal Vaapas Aaunga goes on an OVERDRIVE on second Saturday; exhibitors add 2 am and early morning shows; Cinepolis adds 30% more shows; shows double in West Bengal in a day
And that is not all. PVR C&B Square in Mumbai will play the film at 2:00 am on Sunday, June 21 while PVR Nexus in Bengaluru have decided to screen the film at 6:50 am. This show is already fast filling. As per trade sources, increasingly more cinemas are adding shows early morning and post midnight as demand is clearly there for the film.
Exhibitors elated
Gautam Dutta, CEO – Revenue & Operations, PVR INOX Limited, said, “What we’re tracking closely with Principal Vaapas Aaunga is the form of its trajectory, not only the topline box office number. The film has grown steadily through the week, which is precisely the type of trend exhibitors prefer to see, because it reflects real and sustained audience interest slightly than a front-loaded opening. That’s a rare and inspiring sign, indicating that the film’s momentum is being driven by strong word-of-mouth around Imtiaz Ali’s storytelling, Naseeruddin Shah’s powerful performance, and A R Rahman’s memorable rating, slightly than promotional hype. Even with fresh competition entering cinemas this week, the film is outperforming its first-week levels, demonstrating remarkable endurance. For a distinct segment, content-driven Partition drama, this sort of sustained audience pull is the hallmark of a slow-burn success. We remain optimistic about its performance through the second weekend and beyond.”
Ritesh Arora, Programming Head MovieMax, revealed, “While the film had a slow start last week, it witnessed a formidable turnaround throughout the weekdays with steadily improving collections. The momentum has continued into the weekend, with shows going houseful and extra screenings being added to cater to the increasing audience demand.”
Devang Sampat, Managing Director, Cinepolis stated, “Cinépolis India, operating 497 screens across the country, has increased shows by 30% from Friday to Saturday owing to soaring demand and rapidly improving occupancies nationwide.”
Satadeep Saha, Distributor of the film in West Bengal shared, “On Friday, it had 24 shows. Now, it’s playing in greater than 50 shows and for Sunday it is going to be more that 75 shows. It clearly shows the demand the film has generated.”
Principal Vaapas Aaunga is produced by Birla Studios and Applause Entertainment, together with Mohit Choudhary and Shibasish Sarkar of Window Seat Movies.
Also Read: Anjana Sukhani says she got teary-eyed each time she saw Naseeruddin Shah perform in Principal Vaapas Aaunga: “It was a live masterclass watching him”
More Pages: Principal Vaapas Aaunga Box Office Collection , Principal Vaapas Aaunga Movie Review
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