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Shahid Kapoor has added one other milestone to his profession by becoming Bvlgari’s first-ever Friend of the House for fragrances in India. The announcement marks a big development for the Italian luxury maison, as it is usually the brand’s first fragrance collaboration with a male personality within the Indian market.
Shahid Kapoor becomes Bvlgari’s first Friend of the House for fragrances in India; says, “It appears like a partnership that is sensible to me”
The partnership comes at a time when Shahid Kapoor is having fun with the success of his recently released film Cocktail 2, which has received a positive response from audiences. Beyond the massive screen, the actor has continued to expand his presence in the luxurious and lifestyle space with this latest association.
As a part of the collaboration, Shahid will represent a curated number of Bvlgari’s fragrance portfolio, including the widely recognised Bvlgari Man and Bvlgari Le Gemme collections. The brand stated that Shahid’s personality and elegance align with Bvlgari’s identity of timeless luxury, craftsmanship and contemporary sophistication, making him a natural selection for the association.
Speaking in regards to the partnership, Shahid Kapoor said, “It’s definitely special. Fragrance is something I’ve at all times enjoyed and connected with on a private level. What I like about Bvlgari’s fragrances is that they feel distinctive without being overpowering. They’ve a personality of their very own. It appears like a partnership that is sensible to me, and I’m excited to start this journey with the Maison.”
The collaboration reflects Bvlgari’s continued concentrate on strengthening its presence in India, where the luxurious fragrance market has witnessed regular growth lately. By appointing Shahid Kapoor because the face of its fragrance portfolio within the country, the maison is seeking to deepen its connect with Indian consumers while highlighting its premium collections.
For Shahid, the announcement marks one other addition to a profession that has steadily evolved beyond movies into fashion, lifestyle and luxury endorsements. Known for balancing business entertainers with performance-driven roles, the actor has also built a powerful presence as a mode icon over time.
On the work front, Shahid Kapoor was recently seen in Cocktail 2, where his performance as Kunal has been appreciated by audiences. With this latest association, the actor continues to broaden his portfolio while representing certainly one of the world’s most recognised luxury brands within the fragrance segment.
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