Southern Brave has appointed communications agency Latest Reach to steer its public relations activity for the 2026 edition of The Hundred.
The appointment will see Latest Reach deliver a comprehensive PR programme designed to boost the profile of Southern Brave.
The agency will provide a proactive press office, digital PR activity and strategic support around local awareness opportunities, constructing on its extensive experience. Latest Reach will give attention to generating consistent media coverage, securing player and coach interview opportunities, developing compelling storytelling and expanding Southern Brave’s reach beyond traditional cricket audiences.
The appointment further strengthens Latest Reach’s long-standing relationship with Hampshire Cricket, having worked with the club for over 4 years.
Nick Rewcastle, Founder and Managing Director at Latest Reach, said: “Southern Brave has established itself as one in every of the leading teams in The Hundred, with a passionate fanbase, world-class players and a improbable home at Utilita Bowl.
“We’re delighted to have been appointed to support the team throughout the 2026 competition and stay up for telling the stories that make Southern Brave such an exciting a part of the summer sporting calendar.”
As each Hampshire Cricket and Southern Brave sit inside the GMR Group, the partnership creates a joined-up communications approach across the organisation.
READ MORE: Lucy Higham signs two-year extension with The Blaze
