The Bombay High Court has granted interim relief to actor Preity Zinta in her legal battle against AI-generated deepfakes, morphed images, fake videos and other unauthorised online content created using her identity.
Bombay High Court grants interim relief to Preity Zinta against AI deepfakes, morphed content
The order got here after Zinta approached the court looking for protection against the misuse of her likeness across digital platforms. In the course of the hearing, the court also highlighted the responsibility of online intermediaries to curb such content and comply with their obligations under the Information Technology Rules.
Court questions role of online platforms
Justice Madhav Jamdar expressed concern over the increasing misuse of AI-generated content and questioned the responsibility of social media platforms in addressing such violations.
Addressing Meta’s counsel through the hearing, the judge said, “It’s essential to be more concerned that your platform is being misused. In case you start taking motion, such variety of offenders will stop. That may enhance your prestige only. Otherwise, you’re a part of affecting fundamental rights of the residents of this country.”
Responding to the court, Meta’s counsel stated that the corporate has been taking “proactive steps” wherever possible to remove such content.
Preity Zinta alleges misuse of her identity
Senior advocate Venkatesh Dhond, appearing for Zinta, informed the court that the suit identified nearly 275 YouTube links allegedly containing AI-generated, morphed or superimposed videos and pictures using the actor’s likeness.
In line with the submissions, the content infringes upon Zinta’s personality rights, publicity rights and moral rights by utilizing her identity without consent.
The court noted that Zinta has spent greater than 25 years within the film industry and has appeared in over 40 movies, constructing a major public identity through her work. It observed that unauthorised AI-generated content using her image, likeness and mannerisms has the potential to harm her fame.
“The plaintiff’s personality rights, publicity rights and moral rights are violated by creation of such morphed and superimposed content,” the court observed.
The court further said these rights are protected under Articles 19 and 21 of the Structure, noting that the appropriate to life and private liberty includes the appropriate to live with dignity.
Court grants interim protection
After considering the submissions, the Bombay High Court held that Zinta had established a prima facie case and granted interim relief consistent with the amended prayers made within the suit. It also allowed her to amend her plaint.
In the course of the hearing, counsel representing Meta informed the court that the corporate would remove the links identified within the suit. Nonetheless, it requested the freedom to boost objections if future complaints involve real photographs or otherwise lawful content.
The court accepted the request and prolonged similar liberty to Google LLC. It clarified that if either platform raises objections regarding future complaints, Zinta can be free to approach the court for further directions.
Also Read: Preity Zinta approaches Bombay High Court to take down AI deepfake content; next hearing scheduled on July 6
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