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Kareena Kapoor Khan has taken her association with homegrown footwear and accessories label Fizzy Goblet a step further by becoming a strategic investor within the brand. The move marks a major milestone in a relationship that has evolved over greater than a decade, with the actor now playing a more lively role in the corporate’s future growth plans.
Kareena Kapoor Khan becomes strategic investor in Fizzy Goblet after decade-long association with the brand
Kareena, who has been related to Fizzy Goblet as its brand ambassador since April 2022, will now contribute beyond promotional campaigns. As a part of the expanded partnership, she is going to take part in the brand’s design selection process while also helping strengthen its visibility across Indian and international markets.
Interestingly, Kareena’s association with the brand predates her official endorsement. She was first spotted wearing Fizzy Goblet footwear at a public event in 2014, years before formally joining the corporate as its ambassador. The newest development marks the subsequent phase of that long-standing relationship.
Speaking about her investment, Kareena Kapoor Khan said, “I consider deeply that India’s design abilities and history have a lot to supply to the world, and Fizzy Goblet embodies that. The brand has all the time been in my wardrobe, and my conviction in what Laksheeta is constructing has only grown.”
Founder Laksheeta Govil welcomed Kareena’s expanded role, saying, “It’s my vision to make Fizzy Goblet the primary globally recognisable Indian footwear and accessories brand. Having Kareena on board as a strategic partner is the primary major step on that journey. She is the last word embodiment of every part we stand for, and this partnership marks the start of an exciting latest phase for us.”
The announcement comes at a time when the actor continues to diversify her portfolio beyond movies through strategic business associations. By stepping in as an investor, Kareena joins a growing list of celebrities who’re backing homegrown Indian brands, reflecting an increasing trend of actors taking over entrepreneurial roles alongside their entertainment careers.
For Fizzy Goblet, the partnership is anticipated to support its plans to expand each offline and online across India while strengthening its presence in international markets. The brand is thought for its contemporary tackle traditional Indian footwear, including juttis and kolhapuris, and has also expanded into workwear, comfort sliders and other modern styles.
The corporate has also hinted that the primary initiative under Kareena Kapoor Khan’s expanded partnership might be unveiled later this month, marking the start of the subsequent chapter of their collaboration.
Also Read: Kareena Kapoor Khan joins MINI family; becomes face of MINI Countryman C campaign
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