Two of the largest events of the yr are rapidly approaching as WWE SummerSlam 2026 will happen on August 1 and a pair of, while AEW All In London 2026 will bookend the month by happening on August 30. Two corporations producing three stadium shows in a single month implies that there was lots of speak about ticket sales, and in the most recent edition of the Wrestling Observer Newsletter, Dave Meltzer examined where each shows are one month out from bell time.
Starting with WWE, Meltzer believes that things aren’t seeking to great for SummerSlam in comparison with previous years. The 2-night event will happen on the US Bank Stadium in Minneapolis, Minnesota, a venue that may hold around 67,000 people if needed, but on the time of writing, night one in all SummerSlam has 22,069 tickets out while night two is barely lower at 21,731. Meltzer noted that the get-in price is currently at $84, and that there’s a 25% sale on tickets, but that sale has not helped push ticket sales up, and while Meltzer doesn’t consider those inside WWE were expecting a sell-out show, he does consider that these figures are quite a bit lower than they would love.
To combat this Meltzer stated that the corporate must lower prices so as to attract more fans, and reflect on whether the two-night structure for shows that are not WWE WrestleMania are an excellent idea. He did say that the corporate is not doing badly by any stretch, but there are some cracks within the WWE armor. Viewership for “WWE Raw” has dropped to the purpose where the previous three episodes of the show have done the bottom numbers since WWE put its flagship show on Netflix, and while the show has needed to compete with the FIFA World Cup which has done damage, Meltzer noted that AEW has also gone up against the soccer tournament and hasn’t seen anywhere near the drop that “Raw” has.
The Road To Wembley Stadium
As for AEW, the news is more positive in comparison with what is going on on in WWE, especially after the developments of what happened on the Beach Break episode of “AEW Dynamite” on July 8.
Meltzer reported that All In London currently has 29,127 tickets out, a figure that was reached through a mixture of a 50% discount on tickets that helped the figure surpass the 28,000 mark, and Kenny Omega winning the AEW World Championship that moved greater than 1,000 tickets within the 24 hours after his win. Meltzer noted that the discount sale does encourage people to not buy tickets immediately, hence why the figures for this yr’s show are much lower than the previous two instalments in 2023 and 2024, but that it has been more successful than WWE’s sale.
On the subject of Omega, Meltzer thinks that the ticket movement after the announcement that Omega will defend the title against Will Ospreay within the principal event needs to be the clearest sign to AEW officials that the match should not be messed with by making it a three-way, or having Omega drop the title beforehand. Nonetheless, given the landscape of the AEW World Championship scene this yr, Meltzer cannot make certain plans won’t change.
As for what the attendance could possibly be, the present get-in price on the secondary market is far higher than SummerSlam at $177.62, and Meltzer sees 35,000 people as a protected bet, while 40,000 isn’t unimaginable and could be considered successful. He did note that 40,000 could be half of what the corporate achieved in 2023 with over 80,000 tickets sold, and that the venue might be noticeably emptier given it might hold over 90,000 for certain events. Nonetheless, the concept of putting one other 40,000 people in a venue that the corporate has ran twice within the last three years already could be unprecedented for a secondary company outside of Japan.