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Nissan India has announced actor Hrithik Roshan as its latest brand ambassador, coinciding with the launch of its latest mid-size SUV, the Tekton. The partnership comes at a major time for the automaker because it expands its presence in considered one of India’s best automotive segments with a brand new flagship offering.
Hrithik Roshan joins Nissan India as brand ambassador for Tekton SUV
The Tekton, priced from Rs 10.49 lakh (ex-showroom), marks Nissan’s entry into the mid-size SUV category and now sits at the highest of the corporate’s domestic portfolio. Bookings for the SUV have officially opened, while customer deliveries are scheduled to start on July 20.
By bringing Hrithik Roshan on board because the face of the brand, Nissan goals to strengthen its visibility and connect with a wider audience because it introduces the Tekton to Indian buyers. The collaboration is predicted to support the corporate’s efforts to determine a stronger foothold within the growing SUV market.
On the design front, the Tekton includes a daring and upright stance with a distinguished front grille, LED headlamps and signature C-shaped daytime running lights. A sculpted bonnet with distinctive “Tekton” lettering enhances its road presence, while the side profile is highlighted by flared wheel arches, 18-inch alloy wheels and pull-style front door handles. The rear continues the rugged styling theme with uniquely designed hind lights and a strong bumper. Nissan is offering the SUV in 11 exterior color options, including six monotone and five dual-tone shades.
Inside, the Tekton comes with a dual-tone cabin available in 4 interior themes. The SUV includes a modern digital cockpit with a big infotainment touchscreen and a totally digital instrument cluster. It’s also equipped with premium features similar to ventilated front seats, powered front seats, wireless phone charging, dual-zone automatic climate control, a panoramic sunroof and Google built-in services, including Google Maps and Gemini.
Additional equipment includes paddle shifters, an electronic parking brake, a sensible powered tailgate and adaptive cruise control. Buyers can pick from six trim levels, offering a spread of features to suit different requirements and budgets.
Powering the Tekton are two turbo-petrol engine options. The primary is a 1.0-litre turbocharged petrol engine producing 100 hp and 166 Nm of torque, while the second is a 1.3-litre turbo-petrol unit delivering 163 hp and 280 Nm of torque. Transmission decisions include a six-speed manual gearbox and a seven-speed dual-clutch automatic (DCT) for the larger engine. Nissan claims a fuel efficiency of 19.4 kmpl for the 1.0-litre variant, while the 1.3-litre engine offers as much as 18.5 kmpl. With the Tekton’s launch and a renewed branding strategy led by Hrithik Roshan, Nissan is seeking to strengthen its position in India’s expanding SUV market.
Also Read : Laxman Utekar approaches Hrithik Roshan for his next after Eetha: Report
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