The definition of success within the entertainment industry is changing, and actress Kanika Maheshwari – who’s currently seen as Husna Aara in Seher – Hone Ko Hai, believes it’s time the industry embraces that change. While Television Rating Points (TRPs) have traditionally been considered the largest indicator of a show’s popularity, Kanika feels that today’s audience consumes content in much more diverse ways.
In response to her, a show’s journey doesn’t end on television anymore it continues across OTT platforms, social media, and countless conversations amongst viewers. Read on to know all she needed to say.
Kanika Maheshwari: Organic Appreciation Cannot Be Reflected In A Weekly TRP Chart
Talking about why TRP shouldn’t be the one parameter on which a show’s success is gauged, Kanika Maheshwari said, “I genuinely feel that a show should never be measured only by its TRPs. Rankings can inform you how many individuals watched at a selected time, but they don’t inform you how deeply a story touched someone’s heart.”
She continued, “Today, viewers have countless ways to observe content. Some stream episodes on OTT after work, others discover scenes through social media, while many start watching a show because friends beneficial it. Those audiences are equally vital, and their love deserves to be acknowledged.”
The ‘Diya Aur Baati Hum’ actress continued, “Social media has completely transformed the connection between a show and its audience. One powerful scene can travel across the country inside minutes. Dialogues turn into trends, fan pages create beautiful edits, reels go viral, and discussions proceed long after an episode has aired. That form of organic appreciation can’t be reflected in a weekly TRP chart. In today’s world, engagement, conversations, and emotional reactions have turn into just as meaningful as television rankings.”
Kanika: The Longevity Of A Show Is Determined By Its Emotional Impact Not Statistics
Further talking about emotions upping rankings, Kanika Maheshwari continued, “I also imagine that the longevity of a show is decided by its emotional impact relatively than statistics. Some shows may not break TRP records every week, but years later people still remember the characters, the performances, and the emotions they experienced while watching them. As an actor, that’s the largest achievement. If audiences proceed to discuss your work, revisit your scenes, and connect together with your character long after the show has aired, you’ve created something timeless.”‘
She further stated, “We live in an era where entertainment exists across multiple platforms, and success ought to be viewed through a much wider lens. Television stays incredibly vital, but it surely is not any longer the one destination for storytelling. OTT platforms and social media have turn into powerful spaces where content finds latest audiences each day. A show’s success ought to be measured by its reach, relevance, cultural impact, and the conversations it sparks not only by one number.”
Concluding her thoughts, Kanika Maheshwari said, “TRPs will at all times have their significance, and I respect the system completely. But I hope we also begin celebrating stories for the lives they touch, the memories they create, and the communities they construct. At the top of the day, audiences remember emotions, not rankings. A story that stays alive in people’s hearts is the best success any show can ever achieve.”
About Kanika Maheshwari
Kanika Maheshwari is a well-known TV actress who began her profession in 2001. Her performance as Neelima Garg in Kahaani Ghar Ghar Kii made her a household name. She later earned immense love for her performances in shows equivalent to Raja Ki Aayegi Baraat, Viraasat, Geet – Hui Sabse Parayi. Kanika reveived tons of applause and accolades for her performance as Meenakshi Rathi in Diya Aur Baati Hum. She reprised her role in sequel, Tu Sooraj, Foremost Saanjh Piyaji, as well.
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With nearly 10 years of experience, Grinell Esther Jacinto is the Desk Head of Bollywood Bubble. Her interests lie in all the things that’s kaleshi and she or he likes to dig deeper into the lives of B-town actors. She has an issue though – she loves horror movies but could have chills the minute the theatres lights dims. She’s previously worked with Koimoi, UrbanAsian and SpotboyE.