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Some folks can’t wait to offer their money away, and if early estimates are to be believed, GTA 6 has already taken in well over a quarter-billion dollars. It’s no secret that Grand Theft Auto VI is anticipated to be the largest launch of the yr, and maybe decade, but seeing the money flowing like water over Niagara Falls to hit record levels nearly six months before its release is one other story altogether. Analytic firm Newzoo has been keeping tabs on pre-order sales figures and using that data to forecast trends for the actual launch as well.
In line with its research (via VGC), over $180 million was spent within the U.S. and the five biggest European markets alone in the course of the game’s first week of pre-orders, which began on June 25. The research firm then used a player distribution model for Grand Theft Auto V to estimate a worldwide total, which it estimates to be within the $260 million range. In line with Newzoo, this represents the most important pre-order campaign ever recorded. At the same time as outlandish as this estimate could seem, it shouldn’t come as a surprise on condition that other analysts predict total sales to exceed $3 billion.
Newzoo states that the primary week’s sales are often thought to occur as one in all three potential scenarios. The primary being titles which might be brand latest IPs where pre-orders start slowly, and sales pick up after positive reviews produce more interest. The subsequent being for a sequel release with “performance uncertainty” when there’s a risk players are unsure if a follow up can meet expectations and thus hold off buying until more is understood in regards to the actual release after which lastly a proven sequel where fans feel confident that the developers are on target to deliver a game everyone wants and can happily pre-order like what’s being seen with Rockstar’s long awaited release. It’s estimated that one other 51 million units can be sold in the course of the very first week of release, with sales figures on target to exceed $4 billion. Given the horrible stories about recent industry-wide layoffs, the query will then be what number of Rockstar or publisher Taketwo plan to chop once Grand Theft Auto VI launches.