Home appliance brand Simplus launched its “Live Young with Simplus” campaign to mark its fifth anniversary, with the celebration featuring interactive events, a donation drive, and anniversary rewards for patrons.
The campaign celebrates “self-expression and modern living by helping today’s generation construct a dynamic lifestyle that matches right into their routines,” the corporate said in a press release released Thursday.
Reflecting the brand’s youthful character is Filipino actor Donny Pangilinan, who serves as Simplus’ ambassador.
The corporate said his personable and relatable personality inspires young adults to embrace independence and construct comfortable, functional homes.
As a part of the anniversary celebration, Simplus participated as an official sponsor of Circus Music Festival 8 in Pasig City, where it showcased its products through an interactive booth in partnership with Automatic Centre.
The corporate also hosted a product experience event for content creators featuring its kitchen, personal care, and residential living appliances.
Individually, Simplus partnered with the National Book Store Foundation, Inc. to donate school supplies, classroom materials, and choose home appliances to Capt. H. Francisco Elementary School-Annex in Taguig City to support students ahead of the brand new school yr.
The corporate can also be holding a web-based campaign through which participants can share their “Live Young” moments using Simplus products for a probability to receive anniversary gift packages. — Edg Adrian A. Eva