How To Make Money on Amazon: 15 Proven Ways (2024)

So that you’re seeking to generate income online and have began selling on Amazon. Now you’re able to take your Amazon business to the subsequent level—perhaps from side hustle to full-time business.

You’ve got two ways to grow: either by reaching more people (and selling more products), or squeezing more revenue from the products you’re already selling.

Selling on Amazon will help shoppers discover your brand, opening a productive additional sales channel in your Shopify store. Here’s what you might want to know to maximise your sales on Amazon.

Listed below are strategies for marketing your product and maximizing revenue on Amazon.

1. Bundle products together

Product bundling is once you promote two or more products for purchase together, and it’s a proven option to generate income on Amazon. Bundling products will help boost average order value so you may increase profit margins without having to make more sales. Often, merchants will offer a reduction for product bundles. 

Dirty Labs, for instance, sells nontoxic laundry detergent products. It has a liquid soap available in two scents and a laundry booster powder—all three can be found for purchase individually on its ecommerce website and Amazon store. Dirty Labs also bundles the products so shoppers should buy each detergents or a detergent and the booster together in a single shopping cart item.

When considering which products to bundle for Amazon, have a look at your analytics to see which items are most frequently purchased together. You’ll be able to then bundle these bestsellers—for the convenience of your shoppers. 

When selling product bundles, make sure that you integrate ecommerce systems so you may account for and manage inventory on Amazon, your Shopify store, and every other sales channels. For instance, should you sell out of one among the products within the bundle, you must have systems in place to hide out-of-stock items so customers are unable to buy that exact bundle. Otherwise, you could risk sacrificing customer satisfaction.

2. Negotiate discounts together with your supplier

Negotiating discounts together with your wholesale supplier is one option to boost profitability and drive sales. If you’ve gotten large or recurring orders, you’re in a greater position to leverage that knowledge to ask for bulk discounts. Any incurred savings can reduce your cost of products sold (COGS).

Though suppliers could have pricing structures, these are typically negotiable. Don’t be afraid to ward off if the numbers don’t work in your budget.

Remember, business is built on relationships. By maintaining a positive working relationship together with your suppliers, you’ve gotten a better time conducting a transparent conversation about pricing. Show the supplier the profit to them. Ask what you may do to make their job easier so that they can offer you a reduction that meets your needs. 

3. Optimize your product listings and titles

There are thousands and thousands of products and merchandise items available for purchase on Amazon. With a lot competition, it’s crucial to create product listings and titles that stand out and capture the eye of your audience. Keep the next in mind:

Titles matter

Write clear product titles that describe what the item is. Use descriptive copy that engages customers and captures your brand voice. The title gives a primary impression to shoppers as to why they could have the desire to make this purchase. Include your brand name, product use case, and first profit, if you’ve gotten enough space. Remember to be detailed but transient. 

Bullet points are your elevator pitch

In your product listings, hit key questions that customers need answered before they need to scroll. For instance, mention facts about product warranties or customer support available to troubleshoot issues.

Product descriptions matter, too

Write product descriptions which might be clear and concise with persuasive copy that conveys why an individual should wish to buy your item. Remember, customers typically skim, so transient descriptions likely have greater impact. Use your brand voice, and reiterate key selling points while mentioning any supporting facts that will help customers understand why they should buy now.

Here’s an example of a product page for an Amazon seller that has optimized key areas for conversion. Notice that the title includes essential product details, like the important thing ingredients, the dimensions, and the quantity of things within the order. The image is obvious and it has bullet points which might be easy to skim and include essential information the purchasers care about.

Avoid keyword stuffing

Keyword stuffing is the overuse of goal keywords and phrases for SEO (search engine optimization) purposes. While it’s essential to make use of terms that can show you how to rank in your category in Amazon search, keyword stuffing sacrifices readability and shouldn’t be an search engine optimization best practice. As an alternative, consider the purchasers’ perspective: What information is required to persuade them this item is value purchasing?

Check your pages commonly

Amazon thrives on user-submitted content like product reviews, questions, and product images—and so do consumers. Visitors incessantly spend time reading customer questions and reviews. With that in mind, commonly check customer questions and reviews for any gaps in your detail page content, and take the chance to reply to any concerns and address any confusion.

4. Get your pricing right

Finding the precise pricing strategies in your products is crucial to face out in an already crowded online marketplace where third-party sellers compete on aspects including price. 

Amazon associates pricing together with your product category page and search visibility—in case your prices are too high, you likely shall be pushed further down in the outcomes. But with some key considerations in mind, you may price your products competitively, while maintaining healthy profit margins: 

Review the Amazon Marketplace Fair Pricing Policy

The Amazon Marketplace Fair Pricing Policy states that you could’t set a price “that harms customer trust.” Amazon offers examples of pricing practices that raise red flags, including: 

• Using misleading reference prices
• Pricing significantly higher than recent prices offered on or off Amazon
• Selling bundles or multiple units for a better price-per-unit than if sold individually
• Adding excessive shipping fees

You’ll be able to face a possible account suspension for violation of this policy.

Win the Featured Offer

Amazon’s Featured Offer is a coveted position for brand spanking new products since it gives extra visibility on search engine results pages. Since Amazon is an internet marketplace, you may expect to be competing against other third-party sellers for first position on the list of sellers in your product.

Start monitoring your eligibility for the Featured Offer by going to “Inventory” under Seller Central and clicking “Manage All Inventory.” There, you will discover product information comparable to SKU details and whether the product is eligible to be a Featured Offer. An in depth breakdown of the steps can be found on Amazon.

Beyond setting base prices, you furthermore mght want to contemplate sales and discounts. Such promotions can increase visibility and gain consumer reviews. Lightning Deals, price discounts, best deals, coupons, and buy one, get one (BOGO) offers are all opportunities to give a brief discount that may increase sales.

Remember to consider Amazon fees when considering how much markup so as to add to your pricing to make sure you’re still turning a profit. 

TIP: These pricing rules and policies apply even should you resell items you’ve purchased offline—a practice known as retail arbitrage.

5. Share product listings on social media

Many brands focus their digital marketing efforts on their ecommerce store or domain. While there’s value in directing traffic to your personal site via Facebook ads, Google ads, PR campaigns, and other paid channels, the identical tactics may also work to advertise your products on Amazon. One in all the best, most cost-effective, and potentially handiest places to begin driving external traffic is your existing social media.

Listed below are a number of suggestions when launching social media campaigns to market your Amazon products:

Start together with your most lively channels

If you happen to’re wondering whether to advertise on Instagram or TikTok, do not forget that in the case of social media marketing, probably the most effective channels are those you really use. For best results, start by leveraging the social networks where you’re most lively and have probably the most followers.

Use interactive posts

To drive followers to your Amazon product page, you have to create engaging social media ads and posts that encourage user motion. These calls to motion, or CTAs, can take various forms. Short videos, carousel ads, discount coupons, and contests or giveaways could be effective strategies for driving social media traffic to your Amazon listings.

Connect with influencers and affiliate marketers

If you happen to don’t have a big audience of your personal, think about using Amazon’s affiliate marketing online program (Amazon Associates) or Amazon Influencer Program to extend your reach. Bloggers, vloggers, and other forms of social media influencers use the Amazon Associates program because they will collect an affiliate commission on any customer purchases that come from their custom link.

6. Encourage product reviews

Ecommerce reviews are crucial to the success of any ecommerce retail business, as they will bolster brand credibility, strengthen online presence, expand your customer base, and, most significantly, construct customer trust. 

Reviews on Amazon can impact other channels as well, including your Shopify site, since many purchasers are likely to do research on Amazon first.

Pura Vida Bracelets has loads of products on Amazon with reviews. These customer reviews include text in addition to photos and supply social proof that the products are great and popular picks. 

To drive more Amazon product reviews, follow up with customers via email. Amazon sellers are allowed to send post-sale emails to customers pertaining to a selected order, and there are automated services available to show you how to manage this process.

Remember: Amazon prohibits seller emails with marketing or promotional messages, links to external web sites, or offers of incentives for positive reviews. But you’re allowed to send a series of emails confirming the shopper has received their order and requesting their feedback in your product.

While there are lots of best practices for ecommerce selling, consider starting with two emails: one to verify receipt and/or shipment of the order, and a follow up a number of weeks after the shopper has received their Amazon product. Avoid writing spammy or aggressive emails, and provides customers a possibility to share negative feedback with you privately before writing a foul review.

7. Launch a Lightning Deal

Promotions, including Lightning Deals, are a option to sell units at an increased velocity, potentially resulting in more reviews. Lightning Deals are flash sales which might be featured on the Amazon Today’s Deals or Prime Day page, that are amongst probably the most incessantly visited pages on Amazon.

Not only do they assist increase your product’s discoverability, but in addition they help increase sales. It is because the product listing will often rise in rating and search relevancy because of the increased units sold.

For giant events comparable to Prime Day and through the holidays, Lightning Deals could be very successful in selling tons of or hundreds of units in a period of hours. It could actually also help recent customers discover your brand, even in the event that they don’t buy immediately.

8. Cross-sell products on Shopify

You’ll be able to arrange an Amazon sales channel on Shopify to make it easier to list your products on the world’s largest marketplace and get your brand in front of thousands and thousands of Amazon shoppers. Resources on the Shopify App Store comparable to the CedCommerce Amazon Channel can show you how to seamlessly integrate your Amazon accounts together with your Shopify store.

And with Success by Amazon (or FBA), you may store inventory at—and fulfill orders from—an Amazon achievement center. Before establishing achievement services, you have to first have an Amazon Seller Central account. Tools in Amazon Seller Central allow Shopify merchants to create Amazon product listings directly in Shopify, sync inventory across each sales channels, fulfill Amazon orders in Shopify, and track sales from each channels in a single place.

It’s also possible to sync all of your sales data across other channels, including sales in retail stores and on platforms like Etsy, Walmart, and eBay.

9. Maximize exposure with Amazon Promoting

Amazon Ads offers the chance for you to speculate in digital ads, no matter your budget (sponsored products are cost per click, so that you pay based on ecommerce traffic, or clicks). The advantages of this kind of paid promoting are that it allows the flexibleness to leverage various sorts of ads to expand your customer reach, strengthens brand visibility, and captures essential customer data and analytics. Among the many features of Amazon Ads are:

Increased product visibility, for instance, can translate into greater sales and revenue. And you may goal ads to your ideal customer’s needs based on search keywords and similar items from their search.

Sometimes, Amazon may offer incentives for brand spanking new sellers, comparable to $50 in free clicks.

10. Put money into ecommerce marketing campaigns 

In ecommerce, marketing campaigns are among the best ways to extend the visibility of your products and brand. You’ll be able to put money into email marketing, product launches, and other sorts of marketing campaigns to assist recent and repeat customers find your Amazon products page. If a part of your campaign strategy includes integrating Amazon into your Shopify store, this too could be a seamless option to raise brand awareness—and sales—so shoppers can find your items. 

11. Create engaging content

Creating engaging content will help attract customers to your Amazon store in the event that they should not already aware that you’ve gotten one. You’ll be able to accomplish this goal by creating content in your social media channels and website to drive external traffic. Once shoppers arrive at your Amazon store, take steps to make sure they’ve the very best customer experience possible. 

Ensure there may be a cohesive brand experience across channels. For instance, your brand’s color palette, font style, and imagery ought to be consistent from website to storefront. Also, construct a reference to customers by telling your brand story. You’ll be able to include this in an “About Us” section of your store or through visual storytelling in your store’s homepage through a mixture of text, photos, and video interspersed together with your products.

12. Use high-quality product photography

Photos are crucial when selling online, and so is using high-quality product photography. Your principal product image should clearly show what the product is. Additional product images can provide more angles and incorporate a mixture of contextual lifestyle imagery. You may additionally consider providing graphics or images of specific features, ingredients, or sizing information. 

Remember to do your research on the very best practices for ecommerce photography, as quality imagery can influence consumer trust in your brand and, ultimately, impact shoppers’ willingness to purchase.

13. Study the competition

A few of the very best insight for what to do when selling on Amazon can come from studying the market competition. Which brands are commonly awarded top-seller badges for his or her products? What are the highest comments—compliments and complaints? What keywords are utilized in competitor product descriptions? How are they pricing comparable products?

Taking a detailed have a look at these details and answering these questions can show you how to assess the right way to best position your brand on Amazon and improve your personal product listings and pages in relation to competitors.

14. Don’t attempt to game the system

Even when you must know the right way to generate income online as a type of part-time, passive income, you’ve gotten to place within the work upfront. As an alternative of trying quick hacks to game the system, give attention to what you’ll wish to see should you were the shopper. Essentially the most successful Amazon entrepreneurs have clear and descriptive pages, competitive pricing, reputable and high-quality reviews, and are trustworthy and responsive sellers.

15. Construct in your existing Amazon relationship

If you happen to have already got a relationship with Amazon since you run an Amazon US store and have a Skilled Services account, then consider tapping into the resources the web marketplace offers businesses in good standing. Amazon’s Strategic Account Services assigns you an account manager who takes on tasks to assist your corporation succeed and grow. Among the many support services you may expect are:

• Early access to special coupon deals
• Personalized growth strategies and other insights 
• Advice about merchandising and promoting efforts
• Monthly marketing strategy and goals review

There isn’t a preset fee for this service, because it’s customized to the person business. If thinking about this service, you’re required to make a commitment of at the very least three months.