Inside the top 100 of the most important online stores within the Netherlands in 2023, 63 percent was custom-built. A 12 months earlier, the quantity of those sorts of stores was still 55 percent. In comparison with 2020, this can be a growth of fifty percent.
These findings come from research conducted by 3WebApps, an organization that optimizes Dutch online stores running on software from Magento. Since 2020, the corporate has analyzed which ecommerce software, content management systems and hosting parties are utilized by the 100 biggest online stores within the Netherlands.
Growing amount of marketplaces
In accordance with the information, there may be a growing amount of custom-built online stores in the highest 100. And last 12 months, 15 percent of those custom-built stores was a marketplace. In comparison with 2020, that could be a growth of 200 percent (when only 5 percent was a marketplace).
15% of custom-built stores in the highest 100 are marketplaces.
On condition that consumers often start their online seek for products on marketplaces, it isn’t surprising that Dutch online sellers are using this business structure more often. Almost two thirds (64 percent) of Dutch consumers prefer to purchase at online marketplaces. And greater than half (54 percent) of all online purchases are placed at a marketplace.
8% of biggest online stores use Magento
The research also shows that 8 percent of the highest 100 online store used Adobe’s Magento in 2023. A 12 months earlier, that number was at 7 percent. SAP was utilized by 2 percent, which was a decline in comparison with 2022 when 6 percent of the most important 100 stores were still using this software program.
One online store in the highest 100 is running on ecommerce software from Intershop.
For the primary time, stores in the highest 100 were using Shopware, Mirakl, Webflow an Pattern in 2023. None of the most important online stores used Amplience, Prestashop, AbleCommerce, Sitecore, Chameleon or Novomind last 12 months. In previous years, these software providers were included within the list but they’ve now disappeared. And ecommerce software provider Intershop has just one online store left in the highest 100.
