DoorDash will now offer consumers more options for beauty and cosmetics products, it announced March 18. The delivery service is expanding its relationship with Sephora and adding latest partnerships with MAC Cosmetics and Sally Beauty. Through relationships with these retailers, DoorDash says it can offer customers on-demand delivery of beauty, hair, makeup and nail products in under an hour.
“We see consumers ordering from retail categories greater than ever before and trying out latest categories earlier of their DoorDash journey,” said Shanna Prevé, vp of partnerships at DoorDash.
“As consumers have higher demand and expectations for convenience and selection, we’re thrilled to attach merchant partners, like Sally Beauty and M·A·C, with people in latest ways and unlock potential additional revenue,” she added. “For consumers, we remain hyper-focused on providing unparalleled speed and repair to satisfy their on a regular basis needs, whether it’s the last-minute beauty essentials or the viral must-have latest products.”
Sephora is a component of LVMH, which ranks No. 3 in Digital Commerce 360’s Europe Database. Sally Beauty ranks No. 523 within the Top 1000, Digital Commerce 360’s database of the biggest online retailers in North America. MAC is a component of The Estee Lauder Cos. Inc., which ranks No. 43 within the Top 1000. Digital Commerce 360 categorizes all three as Health & Beauty retailers.
Sally Beauty
All DoorDash customers could have access to a $0 delivery fee on orders from Sally Beauty through May 31, DoorDash said. Moreover, DoorDash will deliver products from greater than 2,000 Sally Beauty locations within the U.S.
The retailer previously used DoorDash’s success platform, DoorDash Drive, for two-hour delivery from its stores on orders made before 4 p.m.
MAC Cosmetics
DoorDash will add on-demand delivery from all U.S. MAC stores. The makeup retailer has 129 locations, in response to its website.
All Sally Beauty and MAC stores will even be included in DashPass, DoorDash’s membership program. This system gives members $0 delivery fee, reduced service fees and other advantages at certain retailers for $9.99 per 30 days.
Sephora
Members of Sephora’s Beauty Insider loyalty program will find a way to make purchases during members-only sales events via DoorDash, the delivery company said.
DoorDash initially launched its partnership with Sephora in November 2022 with on-demand delivery from 500 locations within the U.S. and Canada. On the time, DoorDash also launched a beauty category on its homepage.
One yr prior to the Sephora launch, DoorDash had already ventured into the sweetness category with Ulta. Ulta ranks No. 43 within the Top 1000. Since that launch in 2021, DoorDash has added greater than 400,000 beauty and private care products, it said.
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