Microsoft Gaming’s recent CEO, Asha Sharma, has herself admitted that Xbox Game Pass “has change into too expensive for players” and promised that changes are coming to create a “higher value equation.” This would not be a giant surprise, as a report from March said Sharma might attempt to make Game Pass inexpensive.
“Game Pass has change into too expensive for players, so we want a greater value equation. Long run, we’ll evolve Game Pass right into a more flexible system which is able to take time to check and learn around,” she said in a memo obtained by The Verge.
In October 2025, Microsoft raised the worth of Xbox Game Pass Ultimate to $30, which represented a 50% price hike. The Verge reported that the explanation Microsoft raised the worth was a results of adding recent Call of Duty releases to Game Pass at launch. This reporting got here days after Windows Central reporter Jez Corden said it’s possible Microsoft might take Call of Duty out of Game Pass starting this yr.
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