Legacy social media sites have been designed to maintain us hooked to our devices, eyes glued endlessly to retina-frying feeds of memes and dumb videos with the intention to create more engaged platforms for advertisements. In recent times, nonetheless, a swell of firms have sought to capitalize on users’ burnout, pushing users to have interaction in IRL experiences, or offering products without addictive features like infinite scroll.
Bond, which officially launched on Tuesday, is considered one of those sites. Dino Becirovic, Bond’s co-founder and CEO, says that his site offers an AI-powered solution to Americans’ screen addiction.
The location works like this: Very like a standard social media platform, users post about what they’ve been as much as recently. Bond allows users to update their profiles, posting what it calls “memories,” via a wide range of mediums, including pictures, video, and audio files.
Unlike other sites, Bond is designed to act as a form of idea generator for what the user should go and do in the true world.
Experiences stored inside Bond turn out to be fodder for its AI system, which then gets trained on what form of personalized, event-based recommendations to make to the user, Becirovic says.
As an illustration, when you’ve been posting lots about how much you want Pho and the way you haven’t had it in awhile, Bond’s system might recommend a close-by Vietnamese restaurant that’s getting good reviews. Or, when you’re into heavy metal, Bond might indicate that Iron Maiden is coming to your city next week.
The more you post about your experiences, the more the system can feed you higher recommendations, Becirovic says.
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In other words, the system is designed to get you off the app and back out into the true world, where you may do more stuff, as an alternative of just “bed rotting” and “doomscrolling,” as the youngsters today say.
The layout looks a bit of bit like Instagram, although there is no such thing as a actual feed. As an alternative, user profiles are presented in a form of cluster formation. Clicking on a profile brings up the user’s current stories. These stories disappear out of your public-facing profile after 24 hours, Becirovic said, but they then get stored in your private profile. Users can search through their very own archive of memories each time they need.
Bond’s team includes individuals who previously built major social media apps, including TikTok, Twitter, and Facebook, the corporate says. Becirovic previously worked at Kleiner Perkins and Index Ventures, while Bond’s founding researcher, Arthur Bražinskas, co-led integration of user signals at Google Gemini.
What’s the revenue path for an organization like this? Most social media sites are only giant vehicles for promoting — and that’s where they make the lion’s share of their revenue. Bond doesn’t have ads, so how’s it going to show a buck?
Interestingly enough, Becirovic envisions a scenario wherein — eventually — users can license their very own data from Bond’s archives, selling it to firms that need to use it for AI-training purposes. On this scenario, Bond would take a really small cut of the profits via a licensing fee, thus generating ongoing revenue and positioning itself as a knowledge provider to AI firms which can be trying to tune up their models.
“The thought behind this licensing model is that you may monetize your memories,” he said. “If we turn out to be this platform with the correct incentive structure to get billions of individuals to create about their every day lives, we’ll naturally turn out to be a extremely attractive place for people to need to train GPT six and 7, all the opposite variants which can be going to come back future.”
In one other scenario, Bond would use its amassed data to act as a product advice tool that integrates with e-commerce sites. “Our users would opt into this experience. If we’re capable of do that, we imagine we could capture some value from the transaction with merchants by enabling a greater user experience, driving conversion, and/or increasing throughput,” Becirovic told TechCrunch in an email.
Becirovic said that Bond would never sell users data for the needs of promoting, and users can “delete any memories by either deleting them within the Memory tab or using natural language in Memory chat.” He added: “Users also can delete their profile in the event that they aren’t getting value from Bond. Because the product grows, we’ll introduce more privacy control features to our users for them to administer their data.”
Becirovic said Bond will improve its encryption over time, though he’s a bit of vague concerning the platform’s current protections: “E2EE encryption is a priority for us within the near-future after launch. Within the meantime, we store all user data securely in our database and ensure it’s protected,” he said.
In the meanwhile, Becirovic seems mostly focused on making Bond cool. “Monetization is just not a short-term priority,” he said. “Our initial focus is on creating an application users get more value from the more they capture their memories.”