Actor-entrepreneur Kriti Sanon is not any longer serving because the Chief Customer Officer of her skincare brand Hyphen, the corporate confirmed in a recent statement. The event comes nearly three years after the brand’s launch in 2023, during which Kriti had been closely related to its positioning and outreach.
Kriti Sanon now not CCO of Hyphen, skincare brand confirms decision
The announcement was made through Hyphen’s official social media handle on April 24. In its statement, the brand acknowledged the importance of the choice and described it as a part of a broader transition. “This shouldn’t be a press release we make frivolously. After careful study, we imagine that this must be addressed truthfully. The road ahead represents an amazing transition. Certain painful but necessary decisions were taken. With that, we publicly announce that Kriti Sanon is not any longer functioning as our Chief Customer Officer,” the statement read.
The update quickly gained traction online, with users expressing a mixture of surprise and curiosity concerning the move. Given Kriti Sanon’s visible involvement within the brand since its inception, the change has raised questions on what it could mean for the corporate’s future direction.
Amongst those reacting to the news was entrepreneur Parul Gulati, who shared her perspective in support of the actor. “She was never a customer officer…. She is the brand herself…. 😍 we love @kritisanon way an excessive amount of,” she commented, echoing sentiments expressed by several fans across social media platforms.
While the corporate has confirmed the leadership change, it has not provided additional details concerning the reasons behind the choice or what Kriti Sanon’s role, if any, shall be going forward. The term “transition” mentioned within the statement suggests internal restructuring, though specifics remain undisclosed at this stage.
Also Read: Kriti Sanon opens up on success formula: “It’s at all times a mixture of exertions, talent and destiny”
BOLLYWOOD NEWS – LIVE UPDATES
Catch us for contemporary Bollywood News, Recent Bollywood Movies update, Box office collection, Recent Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today & Upcoming Movies 2026 and stay updated with latest hindi movies only on Bollywood Hungama.