GCash, the Philippines’ leading financial technology platform, is proud to support the 48th ASEAN Summit as an official partner to bring cashless convenience and financial inclusion on the region’s largest leadership gathering.
The 48th ASEAN Summit in Lapu-Lapu City, Cebu is one in all the highest-level meetings of the regional bloc for the 12 months, where heads of state from 11 member countries will come together to debate and judge on key regional issues.
“We’re incredibly honored to be an enormous a part of the Philippines’ ASEAN Chairship. Our partnership with ASEAN provides us a likelihood to showcase Filipino innovation on the worldwide stage and exhibit how the Philippines is leading the charge toward a more integrated, digital ASEAN region,” GCash General Manager for GCash for Business Paul Albano said.
On the Partners Pavillion, GCash is powering booths featuring Cebuano micro-entrepreneurs who’re engaged in home décor, pastries and confections, handcrafted woven goods, chocolates, dairy and food items, and locally made souvenirs and artisan crafts. These include Adorno ’72 Home Decors, Audrey’s Confectioneries, Dahlia Chocolates, Hinablon sa Cebu, Holicow, Island Souvenirs, Profoods, Rambie’s Collection, Tuburan, and Ver & Ver Handicrafts.
“By supporting the MSME marketplace on the Pavilion and enabling cashless transactions for Cebuano micro-entrepreneurs, we’re showing how digital financial inclusion creates tangible, real-world impact,” Albano added.
The booth, as well as, will feature on-site card printing and dedicated customer experience representatives to help users and address inquiries in real time.
It’s going to also highlight a spread of GCash offerings, including lending and wealth management products, GCash for Business payment solutions and devices, in addition to services tailored for overseas Filipinos.
Beyond product demonstrations, the booth goals to spice up MSME digitalization by onboarding recent merchants to GCash for Business and showcasing how digital tools may help local enterprises grow and scale in an increasingly cashless economy.
“We’re powering the MSME marketplace by bringing cashless payments to Cebuano micro-entrepreneurs. When a neighborhood vendor can accept a digital payment as easily as a serious retailer, that’s digital financial inclusion in practice,” Albano added.
GCash may even join key side events on the summit to take part in discussions on digital transformation and advance wider access to financial services across the region.
The summit, with the theme “Navigating Our Future, Together” is being held this week in Lapu-Lapu City, Cebu, Philippines, as a part of the country’s ASEAN chairmanship.
The event gathers leaders from all 11 ASEAN member states, together with 1000’s of delegates, officials, and international media.
Discussions will center on energy security, food security, regional stability, and protection of ASEAN residents, alongside broader themes of economic integration, sustainability, and digital cooperation.
For more information on ASEAN, visit https://asean2026.gov.ph.
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