Dana White to host Adin Ross’ Brand Risk event featuring controversial ex-NFL star on the UFC Apex

Dana White will put the Meta Apex to good use in the course of the UFC’s only week off this month.

Oleksandr Usyk’s fight with kickboxing legend Rico Verhoeven will take centre stage on May 23.

The UFC CEO won’t make the trip to Egypt for that fight as he’ll be in Las Vegas for one more event.

If Dana White allowed you to choose a brand new location for a UFC event, where would you decide?🏖️

The UFC continues to land in recent locations, but there are still some popular destinations left.

Brand Risk 14 confirmed for the UFC Apex

Adin Ross will promote Brand Risk 14 at the ability owned and operated by Dana White‘s MMA league.

Since its launch in 2024, Brand Risk has pitted celebrities and content creators against one another in viral boxing bouts.

A battle between adult film stars Jason Luv and Adam22 is the promotion’s biggest fight to this point.

On May 23, Brand Risk will transition into MMA for a major event featuring a controversial ex-NFL star.

Heisman Trophy winner Johnny Manziel will face influencer Bob Menery in a fight White can’t wait for.

See below for the complete list of fights set to happen at Adin Ross presents Brand Risk 14. Reid Boxing can be the promoter of record for the event.

• Johnny Manziel vs. Bob Menery
• OJ Rose vs Rayan Broke Bad

Dana White’s big bet

Dana White has already bet $10,000 on Bob Menery backing out of his fight with Johnny Manziel.

So that you guys have seen all of the stuff that’s gone on with me and Nelk and Bob Menery through the years,” the UFC boss said after hearing about Adin Ross’ latest major event, which was originally set to happen in Miami.

“Menery is back, and he has supposedly signed a deal on Adin Ross’ fight show down in Miami to fight Johnny Manziel, okay? So Menery hits me up and says, ‘Who’re you betting on?’ I said, ‘I’m betting on you don’t even show up, that’s my bet’.

“Menery never does anything he says he’s going to do. So Adin Ross’ fight show in Miami, Menery vs Manziel, Polymarket put a bet on it where you’ll be able to bet whether he shows up or not… There’s no way 49 per cent of individuals consider in Bob Menery and that he’s going to point out up.

“There’s no way in hell, so I’m betting $10,000 Menery doesn’t show up. And Bob, should you do and the night before it looks such as you’re going to fight, I’m flying to Miami to observe this one.”