Singapore-based microdrama distributor RisingJoy has struck content licensing deals with greater than 50 apps and platforms across 30-plus countries, the corporate said, because it positions itself for a broader role spanning original production and co-development.
The expansion arrives because the microdrama market outside China is projected to achieve $4.2 billion this yr, in keeping with Media Partners Asia. RisingJoy’s confirmed long-term platform partners include Viu, Kuku TV and IDN App. The corporate says its selection approach is driven by performance data, with every title required to point out energetic audience traction quite than simply occupying catalog space.
The catalog runs to greater than 400 Chinese-language, 200 English-language and 50 Korean titles spanning variety, reality and comedy. Three flagship Chinese productions – “Summer Rose,” “The Blade of Rouge” and “Good Girl’s Dark Secret” – have each surpassed 1 billion views, while greater than 80 further titles each cleared 100 million views in 2025.
“Curation is at the center of every little thing we do,” said Cassandra Yang, CEO and co-founder of RisingJoy. “Each title has been chosen because it really works – capturing audiences, driving retention and delivering real business results. That discipline stays non-negotiable as we grow, and it’s what attracts the daring, modern partners we wish to construct with.”
RisingJoy’s 2026 first-window slate includes “The Doppelganger,” produced by South Korea’s Barunson E&A, and “When Fish Swim to the Land,” from China’s Netease Antelope. The corporate is co-developing micro IP with studios across China, Korea, Japan, India and the U.S., and is working with investor and strategic partner Double Vision on original micro formats. Beyond those arrangements, it’s pursuing co-production and production partnerships with producers, studios and platforms across all content genres. The catalog also encompasses AI anime and AI-generated content aimed toward Gen Z audiences.