Netflix is stepping up its game in mobile and gaming, as revealed through the company’s recent APAC Product Innovation Showcase.
In the course of the event, Netflix outlined plans to expand its refreshed mobile experience to additional markets across Asia-Pacific, while also growing its gaming ambitions through the continued rollout of Netflix Playground, a dedicated space for youngsters’s games.
Netflix also continues to broaden the reach of its redesigned mobile app. After rolling out the updated experience in Australia, Latest Zealand, the Philippines, India, and Malaysia earlier this 12 months, Netflix plans to launch it in South Korea and Japan in July, with additional Asia-Pacific markets to follow.
A key a part of the redesign is “Clips,” Netflix’s answer to the growing popularity of short-form video. The vertical video feed allows users to browse bite-sized content from across Netflix’s library, offering quick entertainment during moments when viewers may not have time to commit to a full episode or movie.
Now Netflix is taking the concept a step further. The corporate revealed plans to check themed Clip collections, which might organize short videos around specific moods, genres, and interests. These curated collections could feature every thing from memorable reality TV moments to behind-the-scenes footage and podcast highlights.
Beyond streaming, Netflix continues to take a position in gaming. The corporate announced it’s expanding Netflix Playground, its gaming hub designed specifically for youngsters. The newest addition will deal with “KPop Demon Hunters,” the hit animated musical that has quickly turn into considered one of Netflix’s standout family titles.
The brand new experience will launch with six mini-games, allowing fans to interact directly with characters and story elements from the film. The timing is hardly surprising, as “KPop Demon Hunters” generated greater than 518 million views in its first six months, making it considered one of Netflix’s biggest animated successes. Netflix is probably going seeking to capitalize on viewer interest while creating additional reasons for families to remain inside its platform.
Netflix Playground first rolled out in April across markets including the U.S., Canada, and the U.K., signaling the corporate’s intention to scale the concept globally.
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