If there’s one thing that TKO Holdings Group loves greater than money, it’s latest sponsorship opportunities that help them herald extra money. And on Tuesday, they added one other to the fold for each WWE and UFC. In a press release, TKO announced a brand new global partnership with SuperFile, “an American technology company constructing the long run of digital ownership through trust, control, and ease.”
As a part of this partnership, SuperFile will now change into the primary ever “Official Secure File Sharing Partner” for each UFC and WWE. The partnership will formally kick off this weekend, as SuperFile joins Crypto.com and RAM Trucks because the official sponsors for UFC Freedom 250, which is able to happen on the South Lawn of the White House.
“Brands that earn a spot inside UFC and WWE understand that these platforms deliver greater than reach — they deliver relevance at the very best level of sports and entertainment,” TKO VP and Head of US Global Partnerships Robby Miller said in an announcement. “SuperFile is redefining how organizations protect, control, and share their digital content, they usually are entering the conversation at exactly the best moment. From UFC Freedom 250 on the South Lawn of the White House, to Conor McGregor’s highly anticipated return during International Fight Week, to WrestleMania, SuperFile is using among the world’s most-watched sports and entertainment events to make a strong statement in regards to the way forward for digital ownership.”
The brand new partnership comes only days after WWE settled its shareholder lawsuit, which had featured accusations that WWE executives had attempted to delete messages containing potential evidence of the messaging app Signal. As such, WWE’s partnership with SuperFile, a file sharing company, could also be seen as ironic to some fans.