Canon India, considered one of the leading digital imaging firms, has announced the launch of #IndiaInMotion, an 8-month nationwide creator movement aimed toward empowering the following generation of filmmakers, visual storytellers, and hybrid creators across India. Introduced alongside Canon’s growing video ecosystem, led by the EOS R6V camera and the RF 20-50 F4L IS USM Lens, Canon’s first-ever full-frame professional-grade L-series lens, the initiative goals to create a unified platform for creators across the country to capture and showcase stories rooted in India’s people, cultures, communities, and on a regular basis moments. Through #IndiaInMotion, Canon India seeks to rejoice the country’s wealthy cultural diversity, evolving filmmaking landscape, and rapidly expanding creator economy through cinematic storytelling and creator-led expression.
Shakun Batra becomes face of Canon India’s ‘India In Motion’ campaign
As cinematic storytelling continues to achieve momentum across weddings, travel, fashion, regional content, and digital-first formats, #IndiaInMotion will bring creators together through challenges, film submissions, digital showcases, and community-led activations over the following eight months. Designed as a platform for learning, visibility, and inventive collaboration, the initiative will provide creators access to Canon’s evolving imaging ecosystem, industry-led engagements, and opportunities to showcase their work. The movement will culminate with 12 shortlisted creators receiving the EOS R6V kit to provide original movies, while the ultimate winner will earn the chance to bring their passion project to life.
Further amplifying the movement, Canon India has onboarded acclaimed filmmaker Shakun Batra because the face of #IndiaInMotion. Known for movies akin to Kapoor & Sons and Gehraiyaan, Batra brings a recent and emotionally immersive storytelling lens to the initiative. The filmmaker recently has also expanded into AI-led creative storytelling with the launch of his recent enterprise, Jouska AI, further reinforcing the campaign’s forward-looking creative vision. Through the campaign, he’ll actively take part in creator conversations and mentorship engagements, while also collaborating with Canon India on initiatives aimed toward inspiring and nurturing emerging filmmakers and storytellers across the country.
Adding a definite creative identity to the movement, Canon India has collaborated with music duo Maati Baani to launch an original #IndiaInMotion soundtrack. Designed because the sonic identity of the campaign, the track will feature across the launch film, creator-led content, and user-generated entries, making a unified cinematic language for the movement. To further scale the initiative, Canon has structured #IndiaInMotion across six thematic ‘Motion Worlds’, Weddings: Emotions in Motion, Travel: Geography in Motion, Festivals: Culture in Motion, Wildlife: Nature in Motion, Fashion: Expression in Motion, and Food: Craft in Motion.
Speaking on the launch of #IndiaInMotion, Mr.Vishesh Magoo, Assistant Director, Head, Imaging Communication Business Centre, Canon India, said: “India is witnessing a powerful shift towards cinematic and video-first storytelling, with powerful stories emerging from every corner of the country across weddings, travel, food, fashion, culture, and regional narratives. At Canon India, we consider storytelling is becoming more cinematic, immersive, and creator-driven than ever before. With #IndiaInMotion, we aim to create a movement that nurtures emerging talent, encourages creative expression, and makes cinematic storytelling more accessible across India. Backed by the EOS R6V, the initiative reflects our commitment to empowering the following generation of creators shaping the longer term of visual storytelling in India.”
Commenting on his association with #IndiaInMotion, filmmaker Shakun Batra said: “The language of filmmaking is changing rapidly, especially with a generation that has grown up documenting life always, through travel, relationships, culture and on a regular basis moments. With #IndiaInMotion, Canon is making a space where creators can explore that instinct more seriously, with access to tools and a bigger ecosystem that supports their creative journey. I’m pleased to be related to an initiative that’s investing in the longer term of visual storytelling in such an organic and thoughtful way.”
From the lesser-known festivals of the Northeast to the rarely travelled passes of the Himalayas, from cinematic weddings to the energy of on a regular basis streets, #IndiaInMotion celebrates stories that capture India in its truest and most dynamic form. Built for a brand new generation of filmmakers and video-first creators, the movement reflects the growing shift towards cinematic storytelling across cultures, communities, and formats, while democratising storytelling for creators across India.
With #IndiaInMotion and EOS R6V, Canon India goals to further strengthen its role in India’s rapidly evolving creator ecosystem by enabling cinematic storytelling through future-ready tools, creator-led platforms, and a comprehensive video ecosystem designed for the following phase of filmmaking in India.
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