THE personal care and wonder industry is predicted to grow by as much as 10% this yr, driven by demand from the young population and wider access to brands through electronic commerce (e-commerce) platforms, the Chamber of Cosmetics Industry of the Philippines, Inc. (CCIP) said.
“The forecast is that we are going to have the identical growth this yr of 9% to 10%,” CCIP President Janina G. Tan told reporters on the sidelines of the Cosmobeauté Philippines 2026 trade show on Wednesday.
In 2025, the industry posted 10.1% growth in retail sales to P320.85 million, she said.
“What’s more exciting is that the industry forecasts that this momentum of growth is predicted to proceed through 2026,” Ms. Tan said in a speech.
The industry counts producers of skincare, moisturizers, and color cosmetic products as its members.
Sun care products like sunscreen are expected to be probably the most in-demand product after having posted sales growth of 16% last yr.
Ms. Tan said the rise of social media and content creation continues to shape consumer preferences and boost product visibility.
“With content creators and social media, we’re capable of bring our products to everyone’s attention,” she said.
Ms. Tan noted that despite high prices in consequence of the Middle East conflict, demand for private care and wonder products stays strong.
“Especially within the mass market, the demand remains to be there,” she said.
Ms. Tan noted that her company HairReve, which makes products that alleviate hair loss, posted strong sales throughout the Easter break, when the market typically slows down.
“This yr, for some reason, our sales online surged. I feel individuals are bored, and so they’re not traveling since the gas is pricey,” in line with Ms. Tan, the founder and chief executive officer of HairReve.
Interest can also be growing in local and responsibly sourced products, Ms. Tan added.
The chamber has been working with the Department of Trade and Industry’s Export Marketing Bureau to spice up exports, she said.
The CCIP consists of 205 member firms, amongst them importers, distributors, brands, and raw material and packaging suppliers. — Beatriz Marie D. Cruz