Product listings in AWS Marketplace gained recent AI-based features last month in anticipation of continued growth in the usage of enterprise agents.
Amazon Web Services Inc. unveiled AI-assisted product listings in Product Assistant chat, a feature that helps independent software vendors and consulting partners develop comprehensive product listings for AWS Marketplace using existing digital assets. Using AI will help AWS partners optimize listings and reduce time-consuming manual data entry, in keeping with Matt Yanchyshyn (pictured), vice chairman of Marketplace and partner services at AWS.
“Partners actually need to not only draw eyeballs to their listings on the Marketplace so that they can convert them and make those sales, but they wish to optimize it for search engine optimization,” Yanchyshyn said. “And where it’s getting really interesting is that buyers should not just human anymore. Individuals are using agents to do research and we’re getting pretty near a world where agents are beginning to make purchases.”
Yanchyshyn spoke with theCUBE’s Gemma Allen during an interview for the AWS Marketplace Series on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed how expanding agentic deployment is reshaping how major corporations are constructing and scaling AI in production. (* Disclosure below.)
Rising interest in enterprise agents
AWS has been adding recent features to the Marketplace in anticipation of a bigger role for AI agents. On the AWS Summit last 12 months, the corporate launched an AI agents and tools category, in keeping with Yanchyshyn.
“On the time, we thought we were going to have 50 partners, and we ended up having 900 launch partners,” he told theCUBE. “Today, I believe it’s over 3,400. That just speaks to the expansion of that category in under a 12 months.”
Agentic AI is now the fastest-growing category in AWS Marketplace history, Yanchyshyn added. This led him to publish a recent book in April, “Construct Strong Data Foundations for Agentic Analytics and Intelligent Agents,” which brought together data and leaders from corporations comparable to Bank of America and Mercedes-Benz AG to share how they’re constructing and scaling agentic AI in production.
“I get asked on a regular basis, ‘Matt, how are you doing it for your personal services like Marketplace?’” Yanchyshyn said. “And it was great to listen to these stories from all these big customers about how they’re using AWS with data security and data services typically alongside the AI services to appreciate their outcomes.”
Here’s the entire video interview, a part of SiliconANGLE’s and theCUBE’s coverage of the AWS Marketplace Series:
(* Disclosure: TheCUBE is a paid media partner for the AWS Marketplace Series. Neither AWS, the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)
Photo: SiliconANGLE
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