UNIVERSAL ROBINA CORP. (URC) said its Jack ’n Jill snack brand received awards from Hong Kong retailers PARKnSHOP and 7-Eleven following product launches available in the market.
In a press release on Thursday, URC said its International Trading Operations team received the Outstanding Marketing Award and the Exclusive Co-Brand Award on the 2026 PARKnSHOP Super Brands Awards, which recognize brands for market performance, consumer engagement, and collaboration with the supermarket chain.
URC said the popularity followed the launch of products developed for the Hong Kong market, including Jack ’n Jill Potato Chips in Sour Cream & Onion and Black Truffle flavors for PARKnSHOP, in addition to Jack ’n Jill Tomato Crunchies.
“Winning across each supermarket and convenience store formats proves that our consumer-centric approach resonates deeply with the Hong Kong market. We aren’t just exporting products; we’re tailoring flavors and experiences to suit the unique preferences of local consumers,” URC Chief Marketing Officer Karen Ong said.
Earlier this 12 months, Jack ’n Jill also received the Outstanding Sales Performance Award within the Potato Chips and Snack category on the 7-Eleven Top Brand Campaign Awards in Hong Kong.
“Our growth in highly competitive regions like Hong Kong relies entirely on the strength of our retail partnerships. By collaborating closely with giants like PARKnSHOP and 7-Eleven, we will co-create value, drive mutual sales growth, and ensure our portfolio stays highly relevant to on a regular basis shoppers,” Ms. Ong said.
URC has operated in Hong Kong since 1971, when it introduced Jack ’n Jill Potato Chips. Its product portfolio available in the market also includes Beef Crunchies, Roller Coaster, Dewberry, and Magic Flakes.
Shares in URC rose 1.15% to P61.40 each on Thursday. — Alexandria Grace C. Magno