The trailer of Bhai Tera Star Hai has caught attention because of its quirky content and Raghav Juyal’s promising performance. Interestingly, it’ll release on July 30 and thus clash with Spider-Man: Brand Recent Day. In an exclusive interview with Bollywood Hungama, producer-director Vivek B Agarwal explained the strategy behind the discharge.
EXCLUSIVE: Bhai Tera Star Hai targets 900–1000 screens despite Spider-Man: Brand Recent Day CLASH; Vivek B Agarwal says, “There was NO other viable weekend until February 2027-end”
Vivek B Agarwal said, “Truthfully speaking, there’s no strategy. I did my homework. After the July 30 weekend, I don’t know if I’ll get one other opportunity to release my film until the tip of February 2027. There are either a pair of huge Bollywood movies, a solo monster film or a mixture of Bollywood and pan-India South movies. There’s something happening every week or every second week.”
He added, “Furthermore, I spotted that other than Dhamaal 4 in July, there was no substantial Hindi release until the center of August. It was either a selection of clashing with an enormous Hindi film or releasing alongside Spider-Man. Hence, this was the one viable option. I felt that since there was no Hindi film releasing for nearly a month, I’d slightly release my film in the course of this dry period and attract audiences who might prefer watching a Hindi film over an English one.”
When asked concerning the screen count, Vivek replied, “PVR Inox Pictures is distributing the film in India. We’re targeting 900 to 1000 screens.”
Bhai Tera Star Hai’s promo reminds considered one of the small-budget-high-concept movies that production houses like UTV and Phantom (that Vivek B Agarwal was an element of) recurrently churned out within the 2000s and early 2010s. Furthermore, such movies can surprise with theatrical performance, as proven by Principal Vaapas Aaunga, a movie which was probably seen as a digital film before it surprised on the box office. Hence, how vital was it for Vivek to offer Bhai Tera Star Hai a theatrical release as an alternative of going straight to OTT?
Vivek B Agarwal explained, “I sort of agree with you that there was a change of mindset. At the tip of the day, if the film is sweet, people do come to the theatres. Raghav and I were very keen that Bhai Tera Star Hai must have a theatrical release. We decided to go all out and take pleasure in a marketing campaign where he’s interacting with people and asking them to observe the film in theatres. Accordingly, he’s been doing city tours repeatedly and communicating with the potential audience.”
He continued, “Also, at the tip of the day, the content has to work. People must just like the trailers and songs after which determine whether or not they need to see it in cinemas. I feel we’re achieving that balance. Individuals are liking the trailer and humour quotient. It’s rare to have a movie of this sort with such humour and ensemble solid.”
He added, “Furthermore, I feel that folks are uninterested in sitting at home and watching dark, serious thrillers, which make up nearly 80% of OTT content. Aisa nahin hai ki OTT pe bhasad comedy ban rahi hai. Majorly, sirf dark, serious aur toxic content hi ban raha hai. Hence, if a movie offers them something fresh, I feel that they might love to offer it a likelihood.”
Also Read: EXCLUSIVE: “Salman Khan called Raghav Juyal and told him, ‘I saw Bhai Tera Star Hai trailer TWICE and the Kisi Ka Bhai Kisi Ki Jaan joke was FABULOUS’” – Vivek B Agarwal
More Pages: Bhai Tera Star Hai Box Office Collection
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