And identical to that, Beyoncé adds one other company to her name!
The long-lasting singer now has sole ownership of her American whisky Brand, SirDavis, which she initially co-launched in honor of her great-grandfather. The drink is alleged to supply an experience deeply inspired by the singer’s Southern roots.
Besides Beyoncé’s established presence as an entertainer, she has gained ground as an entrepreneur with quite a few successful businesses equivalent to her hair care brand, Cécred, and athleisure/sportswear brand Ivy Park.
After partnering with Moët Hennessy for nearly 4 years to create the bubbling American whisky brand, the shares at the moment are fully in Beyoncé’s name. The pair got here together in 2022 to create the brand and release the no-age-statemented expression named after the Texas native’s great-grandfather in 2024.
To this point, no reason has been disclosed for Moët Hennessy’s decision to sell its undisclosed stake within the business to the singer. Nevertheless, an announcement released by a spokesperson for SirDavis confirmed the only real ownership status of the brand.
“SirDavis starts its latest independent chapter, after an almost four-year transformative collaboration through creation, development and launch,” the spokesperson began. “Knowles-Carter… takes full ownership and control, making SirDavis a woman-, family-, and Black-owned company.”
SirDavis Has Gone To Different Continents
The financial details of the deal between Moët Hennessy and Beyoncé marking the total transfer of ownership weren’t immediately available. Global Drinks Intel, nonetheless, gave some details of the brand’s financials.
The American whisky kicked off within the US and UK with an SRP of US$89 in the US and GBP79 within the UK, which is about 102.50 US dollars. Initially, Moët Hennessy declined to disclose details about where the whisky was actually being produced.
By April 2025, Moët Hennessy had expanded SirDavis’ reach to incorporate Asia’s global travel retail chanel. The wine and spirits division of LVMH marked its second successive revenue growth since 2023 with a 5% increase in revenue. SirDavis stands as a well-liked and award-winning American whisky with a novel mix and bespoke recipe.
Beyoncé Shared Her Inspiration For The Whisky Brand
Beyoncé’s brand pays homage to her Southern roots. The whisky has an unusual maturation process and distinct taste profile influenced by Scottish and Japanese styles. The name, as earlier stated, was chosen after her great-grandfather as her way of connecting with hom through a shared legacy.
“Once I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him,” Beyoncé said in a previous statement.
Every detail for SirDavis was well thought out, as much as the bottle design. The peculiar bottle has the emblem, which contains a horse symbolizing each strength and respect. As shared by Afrotech, the singer wanted a drink that empowers people to experience something latest and unique while respecting tradition.
“I’ve all the time been drawn to the ability and confidence I feel when drinking quality whisky and desired to invite more people to experience that feeling,” the Grammy-winning artist expressed. It ought to be noted that her husband, popular rapper Jay-Z, became a billionaire via the whisky industry.
The ‘Cowboy Carter’ Artist Wanted To Break The Stereotype With Her Brand
Beyoncé previously explained that she was hands-on in crafting the unique recipe for SirDavis to make sure it maintains sky-high quality. Along with this, her other mission is to introduce whiskey to individuals who “don’t know they like it yet” and break the stereotype that whiskey is barely for “old men in smoky bars.”
The singer stands by the notion that more women would love whiskey in the event that they gave it a try. The Destiny’s Child vocalist recalled her first time trying whiskey. As shared by The Blast, she recalled a pleasant, warm yet strong feeling from the drink.
With time, the mother of three learned that “whiskey isn’t something you only shoot down. It’s a commitment.” She also loves the colour, smell, and stories that include sipping fine-quality whiskey, which seemingly influenced her in making SirDavis.
To Beyoncé, making whisky is an art form that requires deep attention to detail every step of the way in which. The top product sits pretty in a glass for anyone who “appreciates depth, complexity, and a little bit of mystery.”
Beyoncé’s Fans Had A Good Laugh Over Multiple Brand Launches
Last 12 months, after the long-lasting singer announced her latest perfume line CELUMIERE, which got here shortly after SirDavis and her haircare brand Cécred, many fans began to joke in regards to the product prices.
They poked fun at going broke attempting to patronize their idol’s brands in addition to purchase tickets for her tour on the time. Many supporters of the Grammy-winning artist also praised her for business etiquette.
As shared by The Blast, some even asked if Beyoncé was in debt while others hilariously declared they were poor and that the singer was breaking their wallets.
“Bey, please one thing at a time. We’re poor,” a fan noted while one other added, “You might not break our soul, but you broke our wallets.”
Several followers went hard on Beyoncé, claiming that she was aggressively chasing their pockets and coming for his or her hard-earned money based on the costs of her London show’s tickets, which reportedly got as high as $872.
Congratulations, Beyoncé!