Giant tech company Google LLC said Gen Z is the heaviest user of its Search platform globally, including within the Philippines, driven by the combination of artificial intelligence (AI), which it noted has transformed search into an intelligent partner.
Of the 5 trillion annual searches globally, the corporate said signed-in users aged 18 to 24 generate more day by day queries than some other age group, making Gen Z essentially the most lively group on Google Search.
That is driven by the group being AI-native users who resonate strongly with Google Search’s AI-integrated features, akin to AI Mode and Search Live, which permit for a faster, more natural, and more intuitive way of finding information through text, voice, and visual search.
Powered by Google’s most advanced multi-modal reasoning model, Gemini 3.1, Search can now have intuitive, back-and-forth conversations to know complex and highly nuanced intent.
“They aren’t any longer just entering keywords; they’re researching, planning, brainstorming, and even having conversations with Search,” Google said.
A majority of Gen Z, or 89%, use Google Search day by day to make higher decisions, akin to finding good deals for upcoming travel, exploring the newest trends, and conducting deeper research on brands for smarter purchasing decisions, it said.
Gen Z also uses Search not just for information but additionally as a part of their day by day digital and fandom experience, with interactive features, trending insights, and cultural moments shaping how they engage with content.
Google said that Search reflects real-time Gen Z interests through tools like Google Trends and themed experiences tied to popular figures and events. More recently resulting from their performance on the Coachella 2026 music festival, “BINI Coachella” became one among the highest search trends globally due to Filipino Gen Z BINI fans called “Blooms”. — Edg Adrian A. Eva